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31-Oct-2018 17:48

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If you suspect an ad or advertiser is violating your trademark property rights, please fill in this form below.We need all information requested to process your claim.Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content.Yahoo's content recommendation box, which appears on both desktop and mobile sites, looks like the content marketing packages that companies like Outbrain and Taboola place on publishers' sites.Those appear near a page's main article and link to other stories from around the web that someone might be interested in reading.

In February the company opened up a new ad-buying marketplace, called Yahoo Gemini, that let advertisers buy the company's mobile search and native ads through its automated ad-buying tool Yahoo Ad Manager.

Unlike Buzz Feed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native "Stream Ads" more closely resemble Facebook's Sponsored Stories in that they refashion display ads as content links within its sites' content streams.



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